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A mortgage trigger lead is simply a credit bureau derived lead based on the actual credit behavior of your prospect. When a prospective borrower fills out a 1003, their credit gets pulled. When this happens it creates a mortgage credit inquiry event to be flagged on the borrower’s credit record. We input this credit behavior directly to the bureau and they identify everyone in their database that fits ALL of your criteria. When mortgage credit is pulled from homeowners meeting your criteria, it “triggers” or flags in their system to send us the prospects information on your behalf.

When we begin work with new clients we ask them a lot of questions: all geared to create a “Watch List.” This watch list or target universe profile is the EXACT set of demographic attributes you have given us to create a profile for the credit bureau to monitor.  

In this example the group the bureau is monitoring is millions of confirmed homeowners that EXACTLY match ALL your criteria. When a borrower on this watch list applies for a new mortgage it Triggers the lead. The credit bureaus are now making this information available within 24-48hours of the prospect applying for a mortgage. If you know that every person you would talk to about a mortgage this month had applied somewhere else yesterday, do you think you could close more loan?

          NO CONTRACTS! EASY COMPLIANCE!       STOP BUYING TRIGGERS FROM PHONY DATA PROVIDERS!           DAILY AND WEEKLY AVAILABLE!

                                                                                                                                                  

 

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